How Social Media Transformed My Sisterlocks Business
Before The Systems Suite/Clear Resource Marketing stepped in, I didn’t have time for social media—between installations, reties, and consultations, my hands stayed full. But here’s what I didn’t realize: missing out on new clients meant losing real money.
With their help, my business leads tripled —organically, no ads within the first few months. That’s people who wouldn’t have found me otherwise.
And when you break it down, for the average Sisterlocks consultant, just 3-4 new clients can bring in around $3,500. Now, imagine not getting at least 2 new clients a week—that’s a $43,000 revenue loss in a year just because people don’t know you exist.
The Systems Suite didn’t just post pictures—they built my brand’s authority. Their content made women excited and confident about starting their Sisterlocks journey with me. They answered inquiries, saving me 3-5 hours a week, so by the time I got on the phone, I already knew exactly what the prospective client needed.
I realized that my social media presence was more than just posting pictures—it was proof that I’m here, I’m the best at what I do, and I’m the right choice for their Sisterlocks. And that made all the difference.
71% of consumers choose a beauty salon based on its social media presence, with 61.2% influenced by photos posted on these platforms
SOURCE: Polish Journal of Applied Sciences
How The Systems Suite Transformed My Speaking Career
I started with a vision—to create spaces where professionals feel connected, valued, and empowered. My passion for community and strategy drove me, but I knew passion alone wouldn’t sustain my business. I needed structure.
Scheduling that first consultation with The Systems Suite was my first real step toward building it. I remember my initial discovery call – sitting in my kitchen on Zoom, realizing I needed more than just ideas—I needed systems, standard operating procedures, and a clear workflow that could support my growth. As I expanded my work with college students, youth organizations, and community initiatives, I knew I had to clearly communicate how I serve and ensure I never lost a speaking opportunity due to lack of structure.
The Systems Suite changed everything. They helped me gain clarity, formalize my processes, and develop essential client documents. I now understand how to onboard clients efficiently and operate my speaking career with intention. Reaching that level of structure catapulted my professional growth.
Since working with The Systems Suite, I’ve secured multiple speaking engagements, increased my brand’s visibility, and expanded my impact. I’m doing more than I ever thought possible because now, I have a solid foundation that lets me focus on what I do best—building bridges and transforming lives.
This isn’t just a business—it’s a movement. And The Systems Suite helped me build it the right way.
Implementing a Customer Relationship Management (CRM) system can significantly enhance business performance. On average, businesses experience a return of $8.71 for every dollar invested in CRM software.
SOURCE: Freshworks
